Culinary eye-catchers for Baselworld

Wassermann & Company is well-prepared for the catering at the watch and jewellery show

Wassermann & Company
Since the start of 2016, Wassermann & Company has been in charge of the catering at Messe Basel and in the Congress Center Basel (CCB). Numerous events have already taken place during the past ten weeks. One of these was Swissbau, with deliveries to more than forty stands and up to 15 networking cocktails in the evenings, plus other organised events in the CCB, not to mention running the restaurants and bars. Visitors really enjoyed the catering at the traditional Gryffemähli in Kleinbasel and also at Drummeli, an event held just before Carnival. At the time of writing, at the beginning of March, the first of this year’s annual general meetings have already taken place, with successful catering for their 1600 and 1200 participants respectively.

Wassermann & Company is confirming its reputation with customised concepts and authenticity. Local colour and down-to-earthness meet up with internationality and innovation under one and the same chef's hat. It would appear that the transitional phase has now been successfully completed and it could not have gone off better, not least because it was possible to build on the experience of the previous Messe Basel caterer, Käfer Schweiz.

Fifty years of experience
The Wassermann team has been significantly strengthened with the addition of Lutz Steinhauer, the new operations manager at Messe Basel, along with his deputy and sales manager, Doris Graf, who between them have more than fifty years of event and catering experience. Steinhauer’s core competence is in arranging conferences, congresses, corporate events and public catering – not only in doing the work on the spot but also in the planning of catering and venue concepts. For five years, he was responsible for VIP catering at the Spengler Cup in Davos and has spent the last twenty years in Munich, most recently as hospitality manager for the Olympiapark. Doris Graf was born into a gastronomic family and, after having done event catering for more than thirty years in all sorts of different locations, has now returned to her Basel roots (her father is a Basel man). She is embarking on her new job with extensive experience in sales and in arranging events of every conceivable size, from small conferences to VIP events with star-rated chefs.

Thirty kilometres a day
Wassermann & Company is now about to face up to the biggest challenge of the year in the form of Baselworld. The World Watch and Jewellery Show is also unique as far as the catering is concerned. Numerous stands receive deliveries directly from Wassermann & Company, and, in the evenings, it's time for the networking cocktails. The Wassermann team is also responsible for serving numerous dinners for up to 1100 people for various eminent companies, including in the CCB. They also operate 25 restaurants and snack stands spread over the entire exhibition premises, and it is estimated that 13 000 sushi items, 12 000 fried sausages and 1250 burgers are prepared for consumption there.

Despite impressive figures and the many locations in which it works, Wassermann & Company also stresses the need for top-quality food and drinks and treating clients and guests personally and in a spirit of partnership in this particular environment too. To achieve this during Baselworld, up to 400 employees work tirelessly every day. The logistics specialists employed by Wassermann & Company may cover up to 30 kilometres or so a day to fulfil this, and even cooks may cover around 25 kilometres.

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