Extraordinary situation in Basel

Simply brilliant: the start for Baselworld

Things in Basel are rarely as international as they are during Baselworld. When the latest creations from the watch and jewellery industry are presented to a worldwide public on an exclusive basis, all those involved give everything they have to offer – both in the limelight and behind the scenes.
Congress Center Basel
Baselworld is presenting itself to a world audience
The official press day taking place today signals the start for Baselworld, the international watch and jewellery show. Between now and 30 March, all eyes in the sector will be focused on Basel. The whole city is spellbound by the leading players of the watch and jewellery industry. No fewer than 150,000 visitors and 4,500 journalists from more than 100 countries are expected to attend.

Normal daily business continues
It goes without saying that an exceptional state of affairs reigns in the Congress Center Basel (CCB) too during Baselworld, as it rolls out the mandatory carpet for its guests from all over the world, along with the appropriate signage. CCB project manager, Vanessa Eckert, reports that “we’ve got some thirty organised events going on here throughout the entire duration of Baselworld. They include, for instance, the opening ceremony, the press conference and numerous exhibitor events.” Despite the radiant power of the watch and jewellery show, normal daily business continues unabated at the CCB. This year, for example, while Baselworld is running, the other events being staged include an executive briefing with 1,200 guests and a general meeting with 700 participants.

A corresponding workload is lined up for Baselworld’s catering partner, Wassermann & Company, too. Throughout the show, more than 400 people will be working tirelessly for the company, day in, day out. The team includes 80 cooks, plus 16 logistics specialists who will easily cover distances in excess of 25 kilometres every day. The gastronomic innovations this time round include the Italian snack bar on Exhibition Square and a new Asian concept. And it’s not just a question of running 25 restaurants, there are also the stand parties and the catering for numerous prestigious watch and jewellery companies to be supplied.