Surgeons move into the CCB

47th World Congress of Surgery

Midway through August, the 47th World Congress of Surgery was successfully staged in Basel. Both the CCB and Basel city and its surroundings had the opportunity to promote themselves in the best possible manner.
Congress Center Basel
Distinctive signage, visible from a long way off

Some 2000 participants from all the different continents – including an estimated 200 students – came to the Congress Center Basel (CCB) between 13 and 17 August 2017 for the 47th World Congress of Surgery staged by the International Society of Surgery. While the central events were held in the CCB, additional attractive venues in the vicinity also featured on the highly varied programme, including Bottmingen Castle, the picturesque Hotel Krafft and the Rhine – where a dinner was served on a boat. On the Monday morning, Claude Nicollier, the only Swiss astronaut who has ever been into space, impressed participants with his captivating keynote address.

Solutions in no time
Both the CCB and the region as a whole were able to profile themselves through this big international congress, particularly since the event had originally been planned for Argentina and the decision to come to Basel was only taken about a year beforehand, on safety and security grounds. "In view of the short notice, I was concerned that it wouldn't be possible to organise everything for mid-August 2017. But the team at the CCB worked towards this date and ensured that everything was a complete success. Their obligingness and professionalism rapidly dispelled any doubts I had. Solutions were always found in no time", says emeritus professor Felix Harder, Secretary General of the International Society of Surgery (ISS), in his feedback.

Modular rooms and signage
Basel, as a city at the point where Switzerland, Germany and France all meet, not only offers political and economic stability but is also particularly easy to reach and has a highly developed public transport system. The CCB was not only able to convince the ISS with its modular rooms – which were put to optimum use for the World Congress of Surgery – but also with its distinctive signage, visible from a long way off, which was developed and implemented by Jill Kühner, in charge of Signage & Digital Solutions at the CCB, in cooperation with the client.
In summing up the event, CCB project manager Susanne Pfefferle, who rose to the challenge, says "despite the relatively limited amount of time available for preparation, everything went off really well and was great fun, not least on account of the good working relationship we enjoyed with the organisers".